City of Peoria Press Release
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"Peoria urges its residents to take part in the city's Community Branding Project by participating in a survey at www.peoriaaz.gov/peoria_community_survey.asp.
City Seeks Participation in Citizen's Survey
Survey to Guide City's Branding Effort
The Community Branding Project will enable Peoria to better focus economic and community development on its established brand, as well as develop a strategic marketing plan to support economic development, tourism, the arts and recreational development.
With two-thirds of Peoria's General Development Plan still in the conceptual stage, the challenge is to brand the city not as what it is today, but as what it will be in the future."